Kids Ink™ have been shortlisted in 4 different categories at the Digital Printer Awards these being, Adding value, Innovation, Variable Data and Web to Print.

Kids Ink™ has already made a huge splash after only being launched this summer and is expected to vastly grow this year. Kids Ink is a web to print platform that allows children to design their very own unique lunch bag. Ultimate Digital, world leaders in digital print have used their very own Smartflow™ system to enable the children’s online designs to be converted into a print ready file that can be digitally printed on the HP 20000 Indigo Presses.

“An exciting project which has involved several departments, creative design, marketing, IT/Smartflow and our digital print team. The key was to make the drawing tool very flexible and then just let kid’s imaginations and variable digital print do the rest” Chris Tonge Executive Director for The Ultimate Group.

The online platform allows children to completely create as unique design, photos can be uploaded and stamps and multi-coloured drawing tools can be used to create a lunch bag masterpiece. The designs are digitally printed onto LDPE, which is a recyclable material, making these bags sustainable and eco-friendly. Digital print has enabled Kids Ink to be able to print a range of high quality variable designs, bringing consumers closer to the product. Digital is revolutionising the print industry, get in touch today and see how Ultimate digital can help to transform your brand.